Organizational Buyer Behaviour in the International Paper Industry
The aim of this research is to distinguish differences in purchase criteria between companies in the international paper industry and to examine and understand the characteristics of an intensive capital purchasing organizational buying centre in this industry. The study was undertaken on behalf of...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/24508/ |