Organizational Buyer Behaviour in the International Paper Industry

The aim of this research is to distinguish differences in purchase criteria between companies in the international paper industry and to examine and understand the characteristics of an intensive capital purchasing organizational buying centre in this industry. The study was undertaken on behalf of...

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Main Author: Somani, Rajiv
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2006
Online Access:https://eprints.nottingham.ac.uk/24508/
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author Somani, Rajiv
author_facet Somani, Rajiv
author_sort Somani, Rajiv
building Nottingham Research Data Repository
collection Online Access
description The aim of this research is to distinguish differences in purchase criteria between companies in the international paper industry and to examine and understand the characteristics of an intensive capital purchasing organizational buying centre in this industry. The study was undertaken on behalf of a company which operates within the same industry and is trying to understand their customers’ buying behaviour. One way to do that would be by contrasting the observations of what fabric manufacturers think about the fabrics and services provided by them to what their buyers (paper manufacturers) think. The companies are manufacturers of paper machine clothing also referred to as synthetic fabrics or forming fabrics. These fabrics are used by paper manufacturers to facilitate manufacture of paper.
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format Dissertation (University of Nottingham only)
id nottingham-24508
institution University of Nottingham Malaysia Campus
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language English
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publishDate 2006
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spelling nottingham-245082018-02-15T12:31:29Z https://eprints.nottingham.ac.uk/24508/ Organizational Buyer Behaviour in the International Paper Industry Somani, Rajiv The aim of this research is to distinguish differences in purchase criteria between companies in the international paper industry and to examine and understand the characteristics of an intensive capital purchasing organizational buying centre in this industry. The study was undertaken on behalf of a company which operates within the same industry and is trying to understand their customers’ buying behaviour. One way to do that would be by contrasting the observations of what fabric manufacturers think about the fabrics and services provided by them to what their buyers (paper manufacturers) think. The companies are manufacturers of paper machine clothing also referred to as synthetic fabrics or forming fabrics. These fabrics are used by paper manufacturers to facilitate manufacture of paper. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24508/1/rajivsomani.pdf Somani, Rajiv (2006) Organizational Buyer Behaviour in the International Paper Industry. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Somani, Rajiv
Organizational Buyer Behaviour in the International Paper Industry
title Organizational Buyer Behaviour in the International Paper Industry
title_full Organizational Buyer Behaviour in the International Paper Industry
title_fullStr Organizational Buyer Behaviour in the International Paper Industry
title_full_unstemmed Organizational Buyer Behaviour in the International Paper Industry
title_short Organizational Buyer Behaviour in the International Paper Industry
title_sort organizational buyer behaviour in the international paper industry
url https://eprints.nottingham.ac.uk/24508/