Significant of Business Intelligence (BI) in Customer Retention: Nigerian GSM Industry

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Significant of Business Intelligence (BI) in Customer Retention: Nigerian GSM Industry

The telecommunication carrier’s critical success factor has for a long time depended on the core competencies of the technical expertise for continuous product innovations, aimed at attracting and retaining customer (Kawashima, 2002). However, with the dynamic changes in the sector, emergency of net...

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Bibliographic Details
Main Author:	Olukayode, Popoola
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/24503/

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