Significant of Business Intelligence (BI) in Customer Retention: Nigerian GSM Industry
The telecommunication carrier’s critical success factor has for a long time depended on the core competencies of the technical expertise for continuous product innovations, aimed at attracting and retaining customer (Kawashima, 2002). However, with the dynamic changes in the sector, emergency of net...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/24503/ |