Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry

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Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry

Since 1991, after liberalization came about, India through social reforms had opened its market doors to foreign trade and investments by relaxing their government norms and regulations (www.indhistory.com, Manghirmalani,2008) . This brought about the start of the financial service sector which star...

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Bibliographic Details
Main Author:	Prakash Khatri, Pavan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/24502/

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