Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry
Since 1991, after liberalization came about, India through social reforms had opened its market doors to foreign trade and investments by relaxing their government norms and regulations (www.indhistory.com, Manghirmalani,2008) . This brought about the start of the financial service sector which star...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/24502/ |