Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry
Since 1991, after liberalization came about, India through social reforms had opened its market doors to foreign trade and investments by relaxing their government norms and regulations (www.indhistory.com, Manghirmalani,2008) . This brought about the start of the financial service sector which star...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/24502/ |
| _version_ | 1848792795867774976 |
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| author | Prakash Khatri, Pavan |
| author_facet | Prakash Khatri, Pavan |
| author_sort | Prakash Khatri, Pavan |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Since 1991, after liberalization came about, India through social reforms had opened its market doors to foreign trade and investments by relaxing their government norms and regulations (www.indhistory.com, Manghirmalani,2008) . This brought about the start of the financial service sector which started dominating the growth of the economy and became the largest contributor to the country’s GDP in the time to follow. (www.mapsofindia.com).Today, the Indian financial services sector forms the second largest component in the entire services sector in a government budget. Thus, explaining the latent dormancy in this sector. |
| first_indexed | 2025-11-14T18:50:05Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24502 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:50:05Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-245022018-03-26T02:37:29Z https://eprints.nottingham.ac.uk/24502/ Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry Prakash Khatri, Pavan Since 1991, after liberalization came about, India through social reforms had opened its market doors to foreign trade and investments by relaxing their government norms and regulations (www.indhistory.com, Manghirmalani,2008) . This brought about the start of the financial service sector which started dominating the growth of the economy and became the largest contributor to the country’s GDP in the time to follow. (www.mapsofindia.com).Today, the Indian financial services sector forms the second largest component in the entire services sector in a government budget. Thus, explaining the latent dormancy in this sector. 2009 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24502/1/pavankhatri.pdf Prakash Khatri, Pavan (2009) Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Prakash Khatri, Pavan Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry |
| title | Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry |
| title_full | Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry |
| title_fullStr | Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry |
| title_full_unstemmed | Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry |
| title_short | Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry |
| title_sort | marketing strategies in financial services of emerging economies: a case study on the indian banking industry |
| url | https://eprints.nottingham.ac.uk/24502/ |