Standardisation Versus Adaptation in Canton’s Luxury Fashion Industry

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Standardisation Versus Adaptation in Canton’s Luxury Fashion Industry

In view of the dynamic growth in the luxury market and the availability of luxury goods to a wider range of consumers than ever before, it is critically important for luxury researchers and marketers to understand why consumers buy luxury, what they believe luxury is and how their perception of luxu...

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Bibliographic Details
Main Author:	Li, Yang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/24489/

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