Standardisation Versus Adaptation in Canton’s Luxury Fashion Industry
In view of the dynamic growth in the luxury market and the availability of luxury goods to a wider range of consumers than ever before, it is critically important for luxury researchers and marketers to understand why consumers buy luxury, what they believe luxury is and how their perception of luxu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/24489/ |