Managing Alliance Between Competing Firms

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Managing Alliance Between Competing Firms

As the trend toward economic globalization increases, the internationalization of retail companies as become an important topic. Research on the performance outcomes of foreign market entry strategies has been primarily considered from the perspective of global market. In this paper, an Excel based...

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Bibliographic Details
Main Author:	Li, Kevin Wen Bo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/24486/

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