Managing Alliance Between Competing Firms
As the trend toward economic globalization increases, the internationalization of retail companies as become an important topic. Research on the performance outcomes of foreign market entry strategies has been primarily considered from the perspective of global market. In this paper, an Excel based...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/24486/ |