Aluminium Roofing Products Ltd Marketing to the Public Sector, UK
This management project was undertaken on behalf of Aluminium Roofing Products Ltd ™ (ARP), a young, entrepreneurial company associated predominantly with aluminium products. The project brief was initially untaken by Ian Dunbar - one of the marketing segmentation gurus in the UK. As a result of his...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/24449/ |