CRM in the Consumer Space : A Chinese Perspective

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CRM in the Consumer Space : A Chinese Perspective

This paper uses the perspective of relationship marketing theory to critically examine the CRM practice in the consumer space. The paper explores informants’ experiences of interacting with commercial organisations and attempts to construct a relationship development model between consumers and orga...

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Bibliographic Details
Main Author:	Li, Xiao Nan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2003
Online Access:	https://eprints.nottingham.ac.uk/24445/

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