CRM in the Consumer Space : A Chinese Perspective
This paper uses the perspective of relationship marketing theory to critically examine the CRM practice in the consumer space. The paper explores informants’ experiences of interacting with commercial organisations and attempts to construct a relationship development model between consumers and orga...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2003
|
| Online Access: | https://eprints.nottingham.ac.uk/24445/ |