BUYCOTTS AS A DRIVER FOR CSR:
A CASE STUDY OF THE CARROTMOB

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BUYCOTTS AS A DRIVER FOR CSR: A CASE STUDY OF THE CARROTMOB

ABSTRACT The purpose of this dissertation is to explore the implications of consumers making use of their power to influence business strategies and buycotts as a driver for CSR. For the purpose of highlighting the influence of buycotts on CSR, a case study of the Carrotmob was conducted. The Carr...

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Bibliographic Details
Main Author:	Weiss Lopez, ALexandra Eva
Format:	Dissertation (University of Nottingham only)
Language:	English English English English English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24424/

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