BUYCOTTS AS A DRIVER FOR CSR: A CASE STUDY OF THE CARROTMOB
ABSTRACT The purpose of this dissertation is to explore the implications of consumers making use of their power to influence business strategies and buycotts as a driver for CSR. For the purpose of highlighting the influence of buycotts on CSR, a case study of the Carrotmob was conducted. The Carr...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English English English English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24424/ |