Key Success Factors for Serving the Bottom of the Pyramid with Reference to Telecommunication Companies

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Key Success Factors for Serving the Bottom of the Pyramid with Reference to Telecommunication Companies

Four leading telecommunication companies from four different countries are studied with the purpose of investigating whether a link can be established between theories for key success factors and the real business scenario with regard to Bottom of the Pyramid. The four companies analyzed are Grameen...

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Bibliographic Details
Main Author:	Pudiyavalappil, Suresh Makkuni
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/24406/

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