Key Success Factors for Serving the Bottom of the Pyramid with Reference to Telecommunication Companies
Four leading telecommunication companies from four different countries are studied with the purpose of investigating whether a link can be established between theories for key success factors and the real business scenario with regard to Bottom of the Pyramid. The four companies analyzed are Grameen...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/24406/ |