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Exploratory Research on Brand Value of ‘Malaysian Idol’ from Consumers and Industry Perspective

This dissertation reflects the current interest in an under-researched and complex environment. It is applied specifically to the entertainment industry in Malaysia focusing ‘Malaysian Idol’ as brand and the role in brand value creation. It presents a model as a tool to assess the value in relation...

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Bibliographic Details
Main Author:	Palanisamy, Sumita
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/24404/

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