Exploratory Research on Brand Value of ‘Malaysian Idol’ from Consumers and Industry Perspective
This dissertation reflects the current interest in an under-researched and complex environment. It is applied specifically to the entertainment industry in Malaysia focusing ‘Malaysian Idol’ as brand and the role in brand value creation. It presents a model as a tool to assess the value in relation...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/24404/ |