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Developing the Brand Entry Strategy

With more than two decades of experience in the flashlight industry, Vinpol is all set to launch the flashlights, under their brand name, into the market. This dissertation describes a process of generating a brand entry strategy for Vinpol. A model is proposed that adapts the approach of 4Ps and Re...

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Bibliographic Details
Main Author:	Gupta, Pramesh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2004
Online Access:	https://eprints.nottingham.ac.uk/24386/

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