Developing the Brand Entry Strategy
With more than two decades of experience in the flashlight industry, Vinpol is all set to launch the flashlights, under their brand name, into the market. This dissertation describes a process of generating a brand entry strategy for Vinpol. A model is proposed that adapts the approach of 4Ps and Re...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2004
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| Online Access: | https://eprints.nottingham.ac.uk/24386/ |