Competitive Intelligence in Malaysia Pharmaceutical Industry : Effectiveness of Implementation

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Competitive Intelligence in Malaysia Pharmaceutical Industry : Effectiveness of Implementation

Competitive Intelligence is increasingly being considered an important, if not mandatory, piece of every business’ overall strategy and functioning, including tactical and strategic planning. The level of Competitive Intelligence activities differ by industries, and at different stage of product lif...

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Bibliographic Details
Main Author:	Ooi, Hooi Min
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2004
Online Access:	https://eprints.nottingham.ac.uk/24380/

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