Competitive Intelligence in Malaysia Pharmaceutical Industry : Effectiveness of Implementation
Competitive Intelligence is increasingly being considered an important, if not mandatory, piece of every business’ overall strategy and functioning, including tactical and strategic planning. The level of Competitive Intelligence activities differ by industries, and at different stage of product lif...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2004
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| Online Access: | https://eprints.nottingham.ac.uk/24380/ |