An Exploratory Study on the Level of Trust Towards Online Retailers in United Kingdom and Malaysia
The inspiration for this project was profoundly influenced by a publication written by P.Michell and his expert collaborators (1998). It masterfully introduces the foundations to the burgeoning field of Trust. It covers all aspects associated with trust, identifying twenty-two variables through the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2005
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| Online Access: | https://eprints.nottingham.ac.uk/24361/ |