Understanding Customer Loyalty in the Age of Value: A Study on Malaysian Consumers

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Understanding Customer Loyalty in the Age of Value: A Study on Malaysian Consumers

The competitive environment today has resulted in proliferation of choices offered to consumers, rendering the traditional marketing strategy questionable. Consequently, value-based management has become the hot topic by firms, integrating customer value into operations throughout the entire value c...

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Bibliographic Details
Main Author:	Teo, Maybelline Kiat Hui
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/24360/

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