Understanding Customer Loyalty in the Age of Value: A Study on Malaysian Consumers
The competitive environment today has resulted in proliferation of choices offered to consumers, rendering the traditional marketing strategy questionable. Consequently, value-based management has become the hot topic by firms, integrating customer value into operations throughout the entire value c...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/24360/ |