A Study of the Key Success Factors of Franchises in Malaysia

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A Study of the Key Success Factors of Franchises in Malaysia

The Malaysian franchise industry is still considered relatively young compared to other developed countries in the world. It was only in the early 1990s that its growth started when the Government began encouraging the industry to play an important role in fostering entrepreneurship in the country....

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Bibliographic Details
Main Author:	Lim, Genevieve Louise Santiago
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2004
Online Access:	https://eprints.nottingham.ac.uk/24340/

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