A Study of the Key Success Factors of Franchises in Malaysia
The Malaysian franchise industry is still considered relatively young compared to other developed countries in the world. It was only in the early 1990s that its growth started when the Government began encouraging the industry to play an important role in fostering entrepreneurship in the country....
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2004
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| Online Access: | https://eprints.nottingham.ac.uk/24340/ |