An Exploratory Study of The Malaysian Chemical Industry

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An Exploratory Study of The Malaysian Chemical Industry

With the force of globalization and huge product commoditization pressure in the Business-To-Business (B2B) markets, the B2B marketers have turn their attention to branding in order to tap the brand potential from their product and corporate name. The main objective of this dissertation is to explor...

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Bibliographic Details
Main Author:	Lee, Chun Hooi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24332/

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