An Exploratory Study of The Malaysian Chemical Industry
With the force of globalization and huge product commoditization pressure in the Business-To-Business (B2B) markets, the B2B marketers have turn their attention to branding in order to tap the brand potential from their product and corporate name. The main objective of this dissertation is to explor...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/24332/ |