Competition in the Malaysian Airline Industry: An Exploratory Study using Game-Theoretical and Empirical Analysis
The competitive landscape of the Malaysian airline industry is facing changes due to the presence of a low-cost carrier, AirAsia. AirAsia has gain much market share by introducing low-fares much to the expense of the national carrier, MAS. Due to the increased competition, the national carrier must...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2005
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| Online Access: | https://eprints.nottingham.ac.uk/24327/ |