The Four “X’s” SME Marketing Model: A Non-Technical Approach to Marketing for SMEs in Malaysia

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The Four “X’s” SME Marketing Model: A Non-Technical Approach to Marketing for SMEs in Malaysia

Small and Medium Enterprises (SMEs) are extremely vital to the global economy as it contributes substantially to the gross domestic product and employment of a particular country. In Malaysia, there are more than half a million SMEs representing 99% of the total business establishment in the country...

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Bibliographic Details
Main Author:	Kee, Cheng Guan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24322/

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