The Four “X’s” SME Marketing Model: A Non-Technical Approach to Marketing for SMEs in Malaysia
Small and Medium Enterprises (SMEs) are extremely vital to the global economy as it contributes substantially to the gross domestic product and employment of a particular country. In Malaysia, there are more than half a million SMEs representing 99% of the total business establishment in the country...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
|
| Online Access: | https://eprints.nottingham.ac.uk/24322/ |