A company application of the Balanced scorecard method to improve performance and gain competitive advantage

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A company application of the Balanced scorecard method to improve performance and gain competitive advantage

Balanced Scorecard was introduced in the year 1992 by Robert Kaplan and David Norton. Previously emphasis was laid on the financial perspective. But with the introduction of balanced scorecard, non-financial measures were also given due importance. In addition to balanced scorecard there are many ot...

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Bibliographic Details
Main Author:	Qamar, Asad
Format:	Dissertation (University of Nottingham only)
Language:	English English English English English English English English English English English English English English English English English English English English English English English English
Published:	2010
Subjects:	Balanced scorecard (BSC) performance measurement four perspectives Financial performance
Online Access:	https://eprints.nottingham.ac.uk/24309/

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