A company application of the Balanced scorecard method to improve performance and gain competitive advantage
Balanced Scorecard was introduced in the year 1992 by Robert Kaplan and David Norton. Previously emphasis was laid on the financial perspective. But with the introduction of balanced scorecard, non-financial measures were also given due importance. In addition to balanced scorecard there are many ot...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English English English English English English English English English English English English English English English English English English English English English English English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24309/ |