Framework for Business Technology and Innovation at the Bottom of the Pyramid

Businesses are directly impacted by world socioeconomic, political and climatic trends. As globalization accelerates, the case for incorporating awareness and action on these issues into corporate strategy become overwhelmingly strong. If businesses mishandle or ignore global issues ranging from pov...

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Bibliographic Details
Main Author: Fu, Ching Yee
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2008
Online Access:https://eprints.nottingham.ac.uk/24290/