Examine the Effectiveness of Marketing Strategies in Improving Credit Card Adoption: An Empirical Study in Klang Valley

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Examine the Effectiveness of Marketing Strategies in Improving Credit Card Adoption: An Empirical Study in Klang Valley

In view of the globalization, Malaysia is opening parts of its services to greater foreign participation. Local banks have gone one round of consolidations and foreign banks expanding its business in local market have made the competition more intense. As the competition rapidly increases, credit ca...

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Bibliographic Details
Main Author:	Foo, Yong Sin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/24289/

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