Examine the Effectiveness of Marketing Strategies in Improving Credit Card Adoption: An Empirical Study in Klang Valley
In view of the globalization, Malaysia is opening parts of its services to greater foreign participation. Local banks have gone one round of consolidations and foreign banks expanding its business in local market have made the competition more intense. As the competition rapidly increases, credit ca...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/24289/ |