Determinants of Bank Selection Choices in Malaysia: A Demographic based Investigation

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Determinants of Bank Selection Choices in Malaysia: A Demographic based Investigation

Banking is an important contributor to the economic growth around the world. The benefits of understanding consumer selection decisions will provide bankers with a competitive advantage as it has the ability to influence the marketing mix. With rising overheads and price competition, the profit marg...

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Bibliographic Details
Main Author:	Celestine Fernandez, Dominic
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/24280/

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