Determinants of Bank Selection Choices in Malaysia: A Demographic based Investigation
Banking is an important contributor to the economic growth around the world. The benefits of understanding consumer selection decisions will provide bankers with a competitive advantage as it has the ability to influence the marketing mix. With rising overheads and price competition, the profit marg...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
|
| Online Access: | https://eprints.nottingham.ac.uk/24280/ |