Drivers of Credit Cards Adoption and Usage: An Exploratory Study
The competition among different credit card issuers has become more intense, leading to increased challenge for market growth opportunities in terms of credit cards circulation and share of wallet in terms of credit card usage. In response to competition from existing players and possible new entran...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/24266/ |
| _version_ | 1848792736155566080 |
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| author | Chong, Seow Fun |
| author_facet | Chong, Seow Fun |
| author_sort | Chong, Seow Fun |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The competition among different credit card issuers has become more intense, leading to increased challenge for market growth opportunities in terms of credit cards circulation and share of wallet in terms of credit card usage. In response to competition from existing players and possible new entrants to the credit card market, credit card issuers need to be creative and innovative in their marketing strategies to gain competitive advantage. It is crucial for marketing practitioners in the credit card industry to gain an in-depth understanding of customers’ attitude towards credit cards in relation to the drivers of credit cards adoption and usage. This study is exploratory in nature using qualitative method which aimed to examine the drivers of credit card adoption usage. The findings of this study indicate various product attributes, branding and service quality elements that are salient features in driving credit cards adoption and usage. Marketing theories related to customer behaviour, branding perspectives and customer satisfaction will form part of the literature review for this study. |
| first_indexed | 2025-11-14T18:49:08Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24266 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:49:08Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-242662017-12-26T07:08:09Z https://eprints.nottingham.ac.uk/24266/ Drivers of Credit Cards Adoption and Usage: An Exploratory Study Chong, Seow Fun The competition among different credit card issuers has become more intense, leading to increased challenge for market growth opportunities in terms of credit cards circulation and share of wallet in terms of credit card usage. In response to competition from existing players and possible new entrants to the credit card market, credit card issuers need to be creative and innovative in their marketing strategies to gain competitive advantage. It is crucial for marketing practitioners in the credit card industry to gain an in-depth understanding of customers’ attitude towards credit cards in relation to the drivers of credit cards adoption and usage. This study is exploratory in nature using qualitative method which aimed to examine the drivers of credit card adoption usage. The findings of this study indicate various product attributes, branding and service quality elements that are salient features in driving credit cards adoption and usage. Marketing theories related to customer behaviour, branding perspectives and customer satisfaction will form part of the literature review for this study. 2009 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24266/1/chongseowfun.pdf Chong, Seow Fun (2009) Drivers of Credit Cards Adoption and Usage: An Exploratory Study. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Chong, Seow Fun Drivers of Credit Cards Adoption and Usage: An Exploratory Study |
| title | Drivers of Credit Cards Adoption and Usage: An Exploratory Study |
| title_full | Drivers of Credit Cards Adoption and Usage: An Exploratory Study |
| title_fullStr | Drivers of Credit Cards Adoption and Usage: An Exploratory Study |
| title_full_unstemmed | Drivers of Credit Cards Adoption and Usage: An Exploratory Study |
| title_short | Drivers of Credit Cards Adoption and Usage: An Exploratory Study |
| title_sort | drivers of credit cards adoption and usage: an exploratory study |
| url | https://eprints.nottingham.ac.uk/24266/ |