Salesperson Behaviour and Buyer-Seller Relationship Characteristics: An Analysis of Its Impact On Buyer Loyalty in the Malaysian Pharmaceutical Industry

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Salesperson Behaviour and Buyer-Seller Relationship Characteristics: An Analysis of Its Impact On Buyer Loyalty in the Malaysian Pharmaceutical Industry

Today, perhaps more rapidly than any other time in recent history, the business-to business competitive environment is changing (Liu and Leach, 2001). While the preceding statement particularly refers to a business-to-business context, it is not too far-fetched to argue that this observation rings t...

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Bibliographic Details
Main Author:	Cheah, Chor Eng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2003
Online Access:	https://eprints.nottingham.ac.uk/24256/

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