Salesperson Behaviour and Buyer-Seller Relationship Characteristics: An Analysis of Its Impact On Buyer Loyalty in the Malaysian Pharmaceutical Industry
Today, perhaps more rapidly than any other time in recent history, the business-to business competitive environment is changing (Liu and Leach, 2001). While the preceding statement particularly refers to a business-to-business context, it is not too far-fetched to argue that this observation rings t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2003
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| Online Access: | https://eprints.nottingham.ac.uk/24256/ |