Customer Equity Building in Multilevel Marketing Firms: An exploratory Study in the Malaysian Direct Selling Industry

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Customer Equity Building in Multilevel Marketing Firms: An exploratory Study in the Malaysian Direct Selling Industry

In a rapidly changing technological environment, products come and go, but customers remain; the long-term value of a company is greatly determined by the value of company's customer relationships (Rust, Zeithaml & Lemon, 2000). This has much truth in MLM businesses since such firms count o...

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Bibliographic Details
Main Author:	Ho, Yin Shan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/24199/

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