Customer Equity Building in Multilevel Marketing Firms: An exploratory Study in the Malaysian Direct Selling Industry
In a rapidly changing technological environment, products come and go, but customers remain; the long-term value of a company is greatly determined by the value of company's customer relationships (Rust, Zeithaml & Lemon, 2000). This has much truth in MLM businesses since such firms count o...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/24199/ |