Interaction of Culture and Entry Mode Strategy: The Malaysian Perspective

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Interaction of Culture and Entry Mode Strategy: The Malaysian Perspective

Previous studies undertaken in determining the relationship between national cultural distance and entry mode selection decisions by multinational corporations (MNCs) in the context of Foreign Direct Investments (FDI) has produced conflicting results. Numerous studies, undertaken in the field of int...

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Bibliographic Details
Main Author:	Singh, Amritpal
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2003
Online Access:	https://eprints.nottingham.ac.uk/24189/

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