Interaction of Culture and Entry Mode Strategy: The Malaysian Perspective
Previous studies undertaken in determining the relationship between national cultural distance and entry mode selection decisions by multinational corporations (MNCs) in the context of Foreign Direct Investments (FDI) has produced conflicting results. Numerous studies, undertaken in the field of int...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2003
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| Online Access: | https://eprints.nottingham.ac.uk/24189/ |