Market penetration and business development strategies for Silver Atena’s Automated Test Equipments for the UK market

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Market penetration and business development strategies for Silver Atena’s Automated Test Equipments for the UK market

This dissertation revolves around the market penetration and business development strategies for Silver Atena’s (SA’s) Automated Test Equipment (ATE) in UK. The ATE has already been a successful product for Silver Atena Electronic Systems Engineering GmbH in Germany, by serving clients like EADS, MT...

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Bibliographic Details
Main Author:	Das Gupta, Nilanjan
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24173/

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