Market penetration and business development strategies for Silver Atena’s Automated Test Equipments for the UK market
This dissertation revolves around the market penetration and business development strategies for Silver Atena’s (SA’s) Automated Test Equipment (ATE) in UK. The ATE has already been a successful product for Silver Atena Electronic Systems Engineering GmbH in Germany, by serving clients like EADS, MT...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/24173/ |